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Insights Unlocking the Power of LinkedIn Ads: A Guide for B2B Growth 15 October 2024 - For B2B businesses, LinkedIn Ads offer a highly targeted way to connect with decision-makers and drive meaningful leads. Unlike other advertising platforms, LinkedIn’s user base is comprised of professionals looking to engage with industry-related content, making it a prime channel for reaching business audiences. With precise targeting, advanced analytics, and a professional audience, LinkedIn Ads […] Read the article

Email Marketing Boost Conversions with Data-Driven Email Marketing Strategies 15 September 2024 - Email marketing continues to be a key driver of conversions for businesses of all sizes, but a generic “send-to-all” approach no longer cuts it. Today, successful email marketing is data-driven, personalised, and targeted. Using customer insights, behaviour tracking, and analytics, businesses can tailor their messaging to deliver real results. The right strategy not only helps […] Read the article

Conversion Rate Optimisation CRO Strategies to Increase Website Revenue Without More Traffic 15 August 2024 - Driving more traffic to your website is important, but it’s not the only way to increase revenue. Conversion Rate Optimisation (CRO) focuses on turning existing visitors into customers. By improving the experience on your site, optimising the user journey, and using data to refine your strategy, you can significantly boost revenue without the need to […] Read the article

Facebook Ads Facebook Ads for Business Owners: How to Create Winning Campaigns 15 July 2024 - Facebook Ads is one of the most powerful digital advertising platforms, offering business owners access to a massive global audience. However, creating winning campaigns requires more than just posting ads. With the right strategy, you can reach the right people at the right time, driving engagement and conversions. This guide breaks down key steps for […] Read the article

Insights Maximising ROI with Meta Ads: A Complete Guide for Businesses 15 June 2024 - Meta Ads (Facebook and Instagram) are essential for businesses looking to drive sales, boost brand awareness, and reach targeted audiences. To achieve the best return on investment (ROI), it’s critical to focus on creating engaging content, targeting the right audiences, and continually optimising campaigns. Here’s how to maximise your ROI with Meta Ads. 1. Define […] Read the article

Important

Important How to Build Negative Keyword Lists 10 August 2021 - Are you disappointed with the click-through rate of your latest PPC campaign? It could be because you haven’t added negative keywords. Negative keywords allow you to regain control over your PPC campaign and stop showing your ads to the wrong people. In this article, I’ll show you how to effectively compile a negative keyword list, […]

Collection

Collection Google Display Ads Best Practice – An Advanced Guide 10 April 2022 - There are many ways to promote your business online, but the method we will discuss here involves Google Display ads. As the largest search engine in the world, with over 92.62% market share in June 2019 and a whopping 63,000 searches a second, it’s no wonder companies are turning to Google to promote their services. What is Google Display […] Read the article

Collection Working with a Marketing Agency – How to Make It Work for You 10 April 2022 - Many companies debate whether or not to work with a marketing agency. This article explains some of the advantages and disadvantages of outsourcing and will help you decide whether the decision is right for your business. What are the challenges of working with a marketing agency? Working with a reputable agency can be a great […] Read the article

Collection European Non-Exec Directors Lack Digital Skills 10 February 2022 - The future is digital. Are you prepared? There is a skills shortage in the digital sector in Europe. Skillsets can’t keep pace with digital growth, which is opening wide skills gaps in the industry. What’s more, employees at all levels lack the digital literacy that companies need to keep pace with new technologies. In fact, […] Read the article

Collection Re-marketing Lists to Boost PPC Quality & Relevance 10 November 2021 - Let’s face it, we’re all looking for ways to improve the quality and, vitally, the relevance of our leads using pay per click (PPC). An extremely effective way to do it is through re-marketing – re-targeting the people who have a proven interest in your website & its products or services. Read the article

Insights Why Much Overlooked Bing Might Be Your Secret Weapon 10 October 2022 - Its beyond doubt. Google is the leading search engine in the world, by far. Google indexes over 23 billion pages, against Yahoo’s 20 billion and Bing’s 17 billion. They command 89% of the market share in the UK. Google has transcended its own organisation and found its way into common use in the English language – […] Read the article

Insights How To Test An Email Campaign For Spam 10 October 2022 - Almost all email accounts use spam filters these days. Filters analyse incoming message content for spam characteristics and send them to spam folders accordingly. Emails marked as spam aren’t seen by the recipient, unless they deliberately visit their spam folder. Read the article

Insights Multi Channel Attribution – A Guide for Business Owners 10 July 2022 - With so many marketing channels driving traffic to your business, how are you supposed to know which one is responsible for pulling in customers? Was it that blog article you wrote six months ago, or the Facebook article you posted last week? To help you analyse which channel is converting into sales, you need to […] Read the article

Insights B2C and B2B Sales Funnels – How Are They Different? 10 June 2022 - Depending on whether you are a B2B or a B2C business, some marketing models may be better at attracting customers than others. This means you need to carefully consider the way you market to them, the platform your business generates content on and whether you use B2C or B2B sales funnels in your sales strategy. […] Read the article

Insights PPC Management Services – When Are They Worth It? 10 May 2022 - Deciding whether to outsource your marketing or do it yourself can be difficult. Should you pay for someone else to run ads for you, or should you just do it in-house? What kinds of services do you even need? There may be thousands of questions running through your mind about PPC advertising in particular. Let us help […] Read the article

Insights Creating a Lead Funnel – What’s the Most Effective Way to Do It? 10 March 2022 - Are you wondering how to turn your traffic into paying customers? Did you know that different types of lead funnels are required depending on the type of product or service you offer? Many companies make the mistake of using a one-size-fits-all approach when there are hundreds of different lead funnels that they could use to […] Read the article

Insights How to Merge Your Google Local Listing with Your Google+ Brand Page 10 January 2022 - Do you feel like your Google listings are like islands in a sea of search results, promoting the same brand but existing separately? When visitors search your company name, your Google+ page will appear in the Google organic search results. It’s also where you engage with your followers and target audience. Completely separate is your […] Read the article

Insights Selling Your Products Globally Through Google Shopping 10 December 2021 - “Product Listing Ads drive traffic and sales to your website or local store by showing online shoppers rich images and details of items you sell.” Google Are you ready to start selling your products globally through Google Shopping? Product Listing Ads (PLAs) are a kind of PPC ad that e-commerce merchants can purchase through Google […] Read the article

Analytics Do You Own Your Analytics? 10 September 2021 - Are your analytics out of your hands? Read the article

Analytics How to Exclude Unwanted IPs from Your Google Analytics 31 March 2015 - Are your analytics reflecting strong visitor numbers but poor conversion rates? We often find businesses confused by what they are seeing on their analytics and disappointed that they are not converting. They’ll often tell us that while they have a great ‘time on page’ metric (usually over 5 minutes or so) and a low bounce […] Read the article

Improving SEO My SEO Checklist for Business Owners 30 March 2015 - Is your website optimised to appear well in the search engines? Are you optimised for the right search terms? SEO is about making your website easy for the robots that control search engines to understand. Although SEO is changing all the time, search engines still can’t think the way a human can, so you have […] Read the article

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