AI implementation. Real change you own.
One senior person, AI-leveraged. AI systems built into your business, owned by your business.
No lock-in, no rental, no marked-up platform fees. Twenty years of digital experience, founder-led delivery, real transformation you get to keep.
Why most AI implementation fails
You know AI matters. You have read the articles, tried a few tools, maybe hired someone. But your business still has not changed in any meaningful way, and the promises about AI transforming things have not materialised. The pilot that impressed everyone is still a pilot, a trap I call Pilot Purgatory.
The problem is not AI. It is how it gets implemented. Most providers are either agencies staffing junior teams against senior day rates, a quiet quality loss I call the Handoff Tax, or technologists building elegant systems that do not fit how your business actually works. Neither delivers what you are paying for.
I do it differently, with a model I call AI-Leveraged Delivery. One senior person doing the work, using AI leverage to compress what used to take a team of specialists into what a single practitioner can deliver in weeks. You get real thinking, real implementation, real accountability.
There is a third trap most miss: AI systems you never actually own. Vendors rent you access, build on platforms you cannot maintain, or lock the tools behind their own logins. Stop paying, and everything stops. That is not implementation. That is dependency.
I build AI systems your business owns. The prompts, the integrations, the workflow logic, the credentials. All yours. If we stop working together, you keep everything.
Start with a plan, then pick your pace
It starts with a quick call. From there, most begin with monthly AI Growth Sprints, commit to a fixed-price project scoped up front, or dip in with Implementation Days for a defined problem. One front door, no guesswork, and you own everything I build.
AI Growth Sprints
One working AI system built and delivered into your business every month. You own everything, and keep it all even if you cancel.
AI Business Transformation
A full audit of AI opportunities across your business, then implementation of the three to five highest-impact tools. Priced on the outcome, not the clock.
Custom AI Product Build
A bespoke AI tool built for one specific process. Customer service, content, sales enablement, operational automation. Scoped fully up front.
AI Implementation Days
An on-site day with prep built in. I come to you for a defined problem, the groundwork done in advance, something live by the end.
What an agency staffs with a team of fifteen, one senior practitioner delivers with AI leverage. That is why it costs a fraction of the agency equivalent, and why the person who scopes it is the person who builds it.
One senior person, AI-leveraged, building AI systems your business owns.
No lock-in · No rental · You keep everything built
Evidence, not adjectives
A short set of engagements that show how the work actually runs. More case studies are added as each project completes.
Adventure & alpine travelA single source of truth, built to be cited by AI
A custom Drupal FAQ system for two brands, structured so AI tools refer and cite it correctly.
Read the case study →
Fine art marketplaceLarge features on a live platform, at a fraction of a rebuild
AI-assisted development and diagnostic rigour on a 26,000-work marketplace, fixing the foundations not replacing them.
Read the case study →
Healthcare trainingHardening a 566,000-user platform with zero downtime
Reversible, senior work that made a fragile live learning platform materially safer.
Read the case study →In their words
A few words from people I have worked with, taken from public Google reviews. Some of these relationships go back ten years.
His detailed knowledge of both Google and social media ad space is surpassed only by his strategic thinking and his ability to get the maximum return on your spend.
What sets Peter apart is his genuine helpfulness and willingness to go the extra mile. He takes the time to explain complex concepts in a way that is easy to understand, and kept us informed throughout.
I have worked with Peter for many years and can only say good things. Extremely professional, diligent and ultimately gets things done. Would recommend without hesitation.
Have worked with Peter for many years on Google and Facebook. He has great knowledge and is very efficient. I would recommend him if you need help running campaigns.
I've spent a fair bit of time with Peter and have been really impressed with his depth of knowledge and the insights that have helped us.
You'll get expert help and great service. If you're looking to boost the results from your digital campaigns, I highly recommend them.
How I think about the work
Longer pieces on where AI genuinely earns its place in a business, and where it does not. Written to be useful before you ever get in touch.
The difference between using AI and implementing it
Most businesses are stuck at the tool-trial stage. Real implementation looks nothing like a ChatGPT subscription, and here is the line between the two.
Why one senior person now beats a team of fifteen
The economics of delivery have quietly inverted. What AI leverage actually changes about who should be doing your project, and why.
The three questions to ask before you spend a penny on AI
A short, honest filter for whether a process is worth automating at all, taken straight from how I run an audit.
Start with a straight conversation
A free 20-minute call. No pitch.
Tell me about your business and what you are trying to do. I will tell you honestly whether AI is worth your time and money, where I would start, and whether I am the right person to help. If it is not a fit, I will say so.
By the end of the call you will know:
- → Whether AI can actually move the needle for you
- → The one or two places I would look first
- → Roughly what a project would involve and cost
- → Whether we should work together at all
No charge, no obligation, no hard sell. Just twenty minutes of straight talk about your business.
How it works
- Book a slotPick a time that suits you.
- Answer a few quick questionsSo I arrive knowing your business.
- We talk for twenty minutesHonest, useful, no pressure.
- You decide what is nextA project, or nothing at all.
Senior thinking, delivered by a senior person
I am Peter Fraher. Twenty years in digital. I have delivered CRO, paid media, SEO, digital strategy, and now AI implementation for hundreds of businesses, from local trades to enterprise brands.
I started running my own practice because I got tired of watching AI implementation projects fail. Senior thinking, using AI to move faster than any agency structure can. That is what I do now, and it is what I will do for you.
Straight answers
Who is Peter Fraher?
Peter Fraher is a UK-based AI implementation consultant with twenty years in digital. He delivers AI transformation and custom AI product builds as a single senior operator, rather than a junior-staffed agency.
What does Peter Fraher do?
He gets AI actually implemented in established UK businesses: reworking a core process around AI, building a bespoke AI product or feature, or running focused implementation days. The work is hands-on and founder-led from discovery to launch.
How much does Peter Fraher charge?
AI Growth Sprints start at £1,800/month for one AI system built and owned each month. AI Business Transformation projects run £15,000 to £30,000. Custom AI Product Builds are £20,000 to £40,000. AI Implementation Days are £2,500 to £3,500 per on-site day. All engagements are agreed up front on a free intro call.
What does "one senior person, AI-leveraged" mean?
It means one experienced practitioner does the actual work, using AI to compress what used to need a team of specialists into what a single senior operator can deliver in weeks. You get senior thinking and delivery, not a junior team billed at senior rates.
How do I work with Peter Fraher?
Start with a free twenty-minute call to talk through the problem. If it is a fit, you get a fixed-price plan with a delivery date before any work begins. Book at cal.peterfraher.com or email peter@peterfraher.com.
What kinds of AI projects does Peter Fraher take on?
Practical, revenue- or efficiency-focused work for established UK businesses, typically turning over £1m to £20m: AI business transformation, custom AI product and feature builds, and implementation days. Real implementation, not strategy decks or pilots.
What does "you own everything I build" actually mean?
Every AI system built in an engagement is yours. That includes the prompts, the integrations, the workflow logic, the access credentials, and full documentation. If we stop working together, you keep it all and can maintain it yourself or hand it to another provider. You still pay third-party running costs, such as API usage or SMS, but you pay them directly and at cost: there is no platform fee or markup to me, no gatekeeping, and no rental model. It is your infrastructure, not mine.
What are AI Growth Sprints?
A monthly retainer where one working AI system is built into your business each month: a chatbot, a content pipeline, lead scoring, whatever the highest-value implementation is that month. It is £1,800/month, with a three-month minimum and then rolling monthly. You own each system as it is delivered, so over twelve months you accumulate twelve owned AI systems and real business transformation.