Get the most from McKinsey.com:
Are your analytics out of your hands?
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Are your analytics reflecting strong visitor numbers but poor conversion rates?
We often find businesses confused by what they are seeing on their analytics and disappointed that they are not converting. They’ll often tell us that while they have a great ‘time on page’ metric (usually over 5 minutes or so) and a low bounce rate, they are getting next to no enquires.
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